Google Analytics Cheat Sheet for UX’ers

Google Analytics Cheat Sheet for UX’ers

Google Analytics

Google Analytics is a Free Web analytics tool from Google that enables you to see and understand answers to such questions as:

  • Who is visiting your website
  • Where users arrive at your website
  • Where users leave your site
  • What content is engaging users the most
  • How many users are converting

and much much more…

Google Analytics for UX’ers

As UX’ers it’s important for us to have a good understanding of analytics tools such as Google Analytics as the data these tools provide can help to provide key insights that can inform the UX process.

For example:

  • Knowing the most popular screen resolutions can help us define our grid systems
  • Knowing the proportion of Desktop vs Mobile traffic can help steer our UI decisions
  • Knowing the most popular landing pages can help to inform our IA decisions
  • Knowing the dropout through conversion funnels can help to inform our User Journeys

Google Analytics Cheat Sheet

If you’re new to Google Analytics getting familiar with the UI and various pieces of terminology can be time consuming.

To make life a little easier for first time users I’ve compiled this handy little cheat sheet which explains what Google Analytics is and how you can use it including:

  • What Google Analytics is and why you should use it
  • What types of data Google Analytics captures
  • Why you should use Dashboards, Custom Reports and Alerts
  • Explaining some key Google Analytics terms




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