The Paradox of Choice – Barry Schwartz

Psychologist Barry Schwartz talking at TEDGlobal 2005. In this talk Schwartz explores the psychological phenomenon of the ‘Paradox of Choice’. The Paradox of Choice states when we as humans are given too much choice, our ability to make decisive decisions quickly ... Continue Reading

Agile vs Waterfall Software Development

Agile vs Waterfall Software Development

In this article we’ll be focusing on the differences between Agile and Waterfall approaches to Software Development, focusing on the strengths and weaknesses of both approaches. Agile vs. Waterfall Software Development In the early years of software development nearly all projects ... Continue Reading

"Every child is an artist. The problem is how to remain an artist once we grow up."

-   Pablo Picasso   -

Every child is an artist

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Velocity is about understanding people. Their behaviours, desires, motivations, passions and needs, and then applying technology in a way that helps them do it better.

-   Velocity, by Ajaz Ahmed and Stefan Olander   -

Understand People

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Hotjar Insights Beta – Hands On Review

Hotjar Insights Beta – Hands On Review

In this article we’ll be taking a hands on look and User Experience Monitoring Tool Hotjar which is currently in Beta release. Hotjar Insights – Review A few months back I read of a new User Testing platform called ‘Hotjar’. Hotjar ... Continue Reading